TimeOut Tribe: our story

TimeOut Tribe is a sports nutrition company founded in Ottawa in 2020. We started TimeOut because we saw that people needed help with recovery and hydration and that the sports nutrition industry was going in the direction of pre-workouts and caffeine at a time when people needed to relax and sleep better to recover instead. We recruited a PhD in Food Science with decades of experience to assist us with the conception of products that would need to work for first responders, pro athletes, and the military, and that could also be enjoyed by everyone looking to boost their fitness level. 

We started the development of our products with the conception of hydration powders. Our vision was to help people be healthier and better hydrated. This led us to create six (6) unique 2-in-1 powders made from natural, active ingredients, officially proven to work (with Health Canada licences). The Hydrate line of six products was our first offering, designed to help people stay hydrated and address issues such as difficulty sleeping and relaxing. It was in 2021 that we started our two-year-long focus groups on these initial products with members of the firefighters and paramedics in Montreal.

In 2022, the two co-founders added Dan Bérubé, the co-founder of XPN, the most popular brand of supplements in Quebec, to the team as a co-founder. TimeOut then joined forces with XPN to expand its products in the rest of Canada and the US while merging two philosophies: “Quality above all” and “Endurance, Recovery, Hydration." The TimeOut lineup of products was extended considerably as we adapted and tested many XPN products. Having Dan Bérubé join us also meant that the XPN factory, Supplements Controlab, would make us a one-stop-shop, vertically integrated with the manufacturing expertise, and able to supply all of Canada. All of our products are now made in the state-of-the-art GMP factory, Health Canada Site Licenced, Supplements Controlab. 

Later in 2022, TimeOut expanded its name to include “Tribe” to better reflect our mission of supporting first responders and MMA communities. We extended our product focus groups and started building our network. In 2023, TimeOut officially became a partner of Samurai MMA, one of the only three pro-MMA leagues featured on UFC Fight Pass. We have expanded our relationship with pro-MMA fighters and made some new ones in other communities. In 2024, we established sales teams in Quebec City, Montreal, and Ottawa, sometimes meeting them early in the morning on shift changes!

TimeOut Tribe is a sports nutrition company founded in Ottawa in 2020. We started TimeOut because we saw that people needed help with recovery and hydration and that the sports nutrition industry was going in the direction of pre-workouts and caffeine at a time when people needed to relax and sleep better to recover instead. We recruited a PhD in Food Science with decades of experience to assist us with the conception of products that would need to work for first responders, pro athletes, and the military, and that could also be enjoyed by everyone looking to boost their fitness level. 

We started the development of our products with the conception of hydration powders. Our vision was to help people be healthier and better hydrated. This led us to create six (6) unique 2-in-1 powders made from natural, active ingredients, officially proven to work (with Health Canada licences). The Hydrate line of six products was our first offering, designed to help people stay hydrated and address issues such as difficulty sleeping and relaxing. It was in 2021 that we started our two-year-long focus groups on these initial products with members of the firefighters and paramedics in Montreal.

In 2022, the two co-founders added Dan Bérubé, the co-founder of XPN, the most popular brand of supplements in Quebec, to the team as a co-founder. TimeOut then joined forces with XPN to expand its products in the rest of Canada and the US while merging two philosophies: “Quality above all” and “Endurance, Recovery, Hydration." The TimeOut lineup of products was extended considerably as we adapted and tested many XPN products. Having Dan Bérubé join us also meant that the XPN factory, Supplements Controlab, would make us a one-stop-shop, vertically integrated with the manufacturing expertise, and able to supply all of Canada. All of our products are now made in the state-of-the-art GMP factory, Health Canada Site Licenced, Supplements Controlab. 

Later in 2022, TimeOut expanded its name to include “Tribe” to better reflect our mission of supporting first responders and MMA communities. We extended our product focus groups and started building our network. In 2023, TimeOut officially became a partner of Samurai MMA, one of the only three pro-MMA leagues featured on UFC Fight Pass. We have expanded our relationship with pro-MMA fighters and made some new ones in other communities. In 2024, we established sales teams in Quebec City, Montreal, and Ottawa, sometimes meeting them early in the morning on shift changes!

We are committed in making products that work for those who need it the most.

Dan Bérubé

TimeOut is incredibly honoured to include Mr Daniel Bérubé, founder of XPN (founded 2003) as co-founder of TimeOut Tribe.

He is a success story that needs to be shared. He started by founding Nutrition Sport Fitness, Fitness l'Entrepot, then XPN and eventually Supplements Controlab, the processing facility for both TimeOut and XPN.

His formulation and manufacturing expertise spans almost three decades and his personal motto is "Quality without compromise".

Mixed Martial Arts (MMA)

TimeOut recognizes MMA as the fastest growing sports discipline in the world. We have supported as a sponsor the professional league in Quebec and have ongoing partnerships with MMA athletes.

We also recognize that this discipline has unique demands that represent extremes. For example, the recovery time for MMA athletes is one of the longest and represents a good testing ground for our products.

Military community

We believe that we can serve those who serve us. We continuously strive to offer special offers and opportunities to current and retired CF members.

Our products are also Banned Substances Free, in accordance with the Directorate of Force Health Protection (DND) and compliant with the US DoD Prohibited Dietary Supplement Ingredients List
(US military).

Prince’s Trust Canada

helps equity-deserving youth and Veterans secure meaningful employment through training and mentorship.

TimeOut is registered on BuyVeteranCA, Canada’s premiere online directory dedicated to promoting businesses owned by members of the military and Veteran communities.

Register with TimeOut

Registering with us means more than just creating a shopping cart. You will be part of a community that has for mission to support First responders and military communities. TimeOut formulations are innovative, natural and backed by scientific results. Our vision is to offer the best recovery, endurance and hydration products in the industry.